Kurt & Daniel

Tetley – Break Your Routine

Tetley Infusions are a refreshing break from your beverage routine. So in the spirit of breaking routines, we made the most routine commercial in the world. The spot was shortlisted at Cannes Lions for film.

Tetley Infusions Break From the Norm

Then we went out and broke real-life routines, and filmed the results.The subsequent videos generated over 300,000 views, upped Tetley's Facebook fans by 400% (from 2,000 to over 10,000) and gained national media attention, in a matter of weeks.

Director: Perlorian Brothers
Copywriter: Kurt Mills // Art Director: Kyle Lamb
Creative Directors: Angus Tucker // Stephen Jurisic

Tetley – Break Your Routine

Tetley Infusions Break From the Norm

Then we went out and broke real-life routines, and filmed the results.The subsequent videos generated over 300,000 views, upped Tetley's Facebook followers by 400% (from 2,000 to over 10,000) fans and gained national media attention, in a matter of weeks.

Director: Perlorian Brothers
Copywriter: Kurt Mills // Art Director: Kyle Lamb
Creative Directors: Angus Tucker // Stephen Jurisic