We were challenged with launching Kobo (basically, Canada's "Kindle") with a TV campaign. So we partnered with acclaimed director Mark Zibert for two incredibly heartwarming stories, celebrating the love of reading.

The films were recognized in-book in the Communication Arts Advertising Annual.

Above: A Mother’s Day spot thanking moms for passing down the gift of reading to us all.
Below: Neither rain, nor sleet, nor bank robbery can stop you from your book ...

Director: Mark Zibert  //  Editors: Allison Gordon  //  Chris Murphy
Copywriters: Dhaval Bhatt  //  Kurt Mills
Art Directors: David Glen //  Kyle Lamb
Creative Directors: Angus Tucker  //  Stephen Jurisic