For the Golden State Warriors’ 2016 NBA postseason, we took coach Steve Kerr's famous "Strength in Numbers" quote and designed a entire campaign, using simple hash marks to tally everything from their record-setting 73-win season to the players’ own jersey numbers. The number 5 in the logo referred to the team’s quest for their fifth NBA championship (while also mimicking the Bay Bridge).

It won 3 Bronze Clio Sports awards, and even helped recruit new players, with ESPN reporting that “Strength in Numbers convinced [Kevin] Durant to join [the] Warriors.”

Photographer: Quinn Gravier  //  Design Director: Chris Peel
Art Directors: Kyle Lamb  //  Louis Xinran Li  //  Andrew Livingston  //  Charles Lee
Copywriter: Kurt Mills 
Creative Directors: Danny Gonzalez  //  David Suarez

For the Golden State Warriors’ 2016 NBA postseason, we took coach Steve Kerr's famous "Strength in Numbers" quote and designed a entire campaign, using simple hash marks to tally everything from their record-setting 73-win season to the players’ own jersey numbers. The number 5 in the logo referred to the team’s quest for their fifth NBA championship (while also mimicking the Bay Bridge).

It won 3 Bronze Clio Sports awards, and even helped recruit new players, with ESPN reporting that “Strength in Numbers convinced [Kevin] Durant to join [the] Warriors.”

Photographer: Quinn Gravier  //  Design Director: Chris Peel
Art Directors: Kyle Lamb  //  Louis Xinran Li  //  Andrew Livingston  //  Charles Lee
Copywriter: Kurt Mills 
Creative Directors: Danny Gonzalez  //  David Suarez