The New A-Class

The new Mercedes-Benz A-Class comes with a brand new design and a revolutionary user system that enables interaction via touch or voice control. It's practically a smartphone on wheels (that goes really fast).

My team created the entire campaign, including TV, OOH, website, and sales kits. It also included Nicki Minaj. I personally oversaw the film and design photo shoot as the sole member of my team on-site. Oh, did I mention Nicki Mijaj was there? I did, right?

Lifestyle Photoshoot 

Art Director: Daniel Righi

The New A-Class

The new Mercedes-Benz A-Class comes with a brand new design and a revolutionary user system that enables interaction via touch or voice control. It's practically a smartphone on wheels (that goes really fast).

My team created the entire campaign, including TV, OOH, website, and sales kits. It also included Nicki Minaj. I personally oversaw the film and design photo shoot as the sole member of my team on-site. Oh, did I mention Nicki Mijaj was there? I did, right?

Lifestyle Photoshoot 

Art Director: Daniel Righi