To sell BMW's line of used vehicles, we decided to run used commercials, for those same vehicles. That's right, ads that were refurbished to be "Like New" again, to sell cars that were also "Like New."

We took old spots, added a new VO, and made them new again. Talk about saving money.
The result was an entirely new campaign, without ever making a single new ad.

The campaign got noticed, nabbing 2 Bronze One Show Pencils, a Silver and Bronze ADC Award, a Silver ADDY, plus D&AD and Clios shortlists.

To sell BMW's line of used vehicles, we decided to run used commercials, for those same vehicles.
That's right, ads that were refurbished to be "Like New" again, to sell cars that were also "Like New."

We took old spots, added a new VO, and made them new again. Talk about saving money.
The result was an entirely new campaign, without ever making a single new ad.

The campaign got noticed, nabbing 2 Bronze One Show Pencils, a Silver and Bronze ADC Award,
a Silver ADDY, plus D&AD and Clios shortlists.