Artificial Intelligence can be help the world in many ways. This is not one of them.

Before everyone was making their own images, we used A.I. to create a one-of-a-kind app that turns any photo or video ... into Cheetos. Yes, that's all it does. We launched the app at SXSW, putting Cheetos alongside huge tech companies like Apple, Waymo and OpenAI.

The idea won a Bronze Cannes Lion, Silver & Bronze ADC Award and shortlisted at the Clios. Most importantly, it's still available on the App Store. To this day, my nieces and nephews still ask to use it.

Artificial Intelligence can be help the world in many ways. This is not one of them.

Before everyone was making their own images, we used A.I. to create a one-of-a-kind app that turns any photo or video ... into Cheetos. Yes, that's all it does. We launched the app at SXSW, putting Cheetos alongside huge tech companies like Apple, Waymo and OpenAI.

The idea won a Bronze Cannes Lion, Silver & Bronze ADC Award and shortlisted at the Clios. Most importantly, it's still available on the App Store. To this day, my nieces and nephews still ask to use it.