Cheetos Museum

In 2016, we opened the Cheetos Museum, challenging America to find the best shapes hidden in their Cheetos bags. We launched online films about real Cheetos that were found and followed up with a live museum tour.

It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted.

It took home 5 Gold Cannes Lions and 2 Silver Cannes Lions. It also won a Gold Effie, a Gold and Bronze One Show Pencil, and many others.

Director: Kris Bellman // Editor: Chris Murphy
Copywriter: Kurt Mills // Art Director: Kyle Lamb
Associate Creative Director: Kristin Graham
Creative Directors: Jon Wolanske // Will Elliott // Patrick Knowlton

Cheetos Museum

In 2016, we opened the Cheetos Museum, challenging America to find the best shapes hidden in their Cheetos bags. We launched online films about real Cheetos that were found and followed up with a live museum tour.

It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted.

It took home 5 Gold Cannes Lions and 2 Silver Cannes Lions. It also won a Gold Effie, a Gold and Bronze One Show Pencil and many others.

Cheetos Museum

Cheetos Museum

All Projects

Lunchables – Lunchabuild This

Cheetos – Sponsortips

Dunkables – A.I. vs K.I.

FritoLay – The Unofficial Jersey

HP – Windows of Hope

Cheetos – Cheetos Museum

Cheetos – Cheetos Vision

Lunchables – The Toy You Can Eat

Mercedes – The New A-Class

Mercedes – Tongue Twisters

Audi – Audi Brochure Hack

All Projects

Lunchables – Lunchabuild This

Cheetos – Sponsortips

Dunkables – A.I. vs K.I.

FritoLay – The Unofficial Jersey

HP – Windows of Hope

Cheetos – Cheetos Museum

Cheetos – Cheetos Vision

Lunchables – The Toy You Can Eat

Mercedes – The New A-Class

Mercedes – Tongue Twisters

Audi – Audi Brochure Hack