Catvertising (and more)

Every year, john st. would release a self-promo video to market the agency in hilarious ways. Here are three of them. All the actors are coworkers. And all the cats are real!

The videos collectively generated over 4 million views (completely organically), and won tons of global awards, including Cannes Lions, The One Show, Webbys and D&AD, to name a few. And yes, the agency got a lot of new business because of them.

There is One Ad Agency in the World That Know How to Promote Itself

Catvertising

Cat videos are huge. What if that's all we did ...
(2.4 million organic views and counting)

Catvertising: An Ad Agency Trend We Wish Were Real

ExFEARiential

"Prank" advertising was all the rage for a few years. This helped end that ...

Forget Staged Ad Hoaxes–The New Marketing Standard Is Genuine Terror And Trauma

Buyral

Make your video go viral, with Buyral ...
(Ironically, this video got over a million organic views organically!)

‘Viraler and viraler’: Fake ad promises to make your video viral

Directors: Aircastle // Jono Hunter // Editor: Chris Murphy
Copywriter: Kurt Mills // Art Director: Kyle Lamb
Associate Creative Directors: Kurt Mills // Kyle Lamb
Creative Directors: Angus Tucker // Stephen Jurisic

Catvertising
(and more)

Every year, our agency would release a self-promo video to market the agency in hilarious ways. Here are three of them. All the actors are coworkers. And all the cats are real!