What's Your Lunchabuild? 

For the third year of Lunchables "Lunchabuild" campaign, we stopped making pristine food builds, and let kids become our builders. 

The results were, shall we say, confusing. You couldn't tell if it was an alien, a monster ... or a pony?!?

So we turned that insight into our idea. Our entire campaign featured actual builds that real kids made with their Lunchables. We heroed these creations as works of art, even if we couldn't quite figure out what they were...

Director: Oskar Bård
Food Stylist: Randy Mon  //  Photographer: Emilio Diaz
Copywriter: Rich Forzano  //  Art Director: Martha Shafer
Creative Directors: Kurt Mills  //  Daniel Righi

Director: Oskar Bård
Food Stylist: Randy Mon  //  Photographer: Emilio Diaz
Copywriter: Rich Forzano  //  Art Director: Martha Shafer
Creative Directors: Kurt Mills  //  Daniel Righi